Businesses are constantly looking for ways to streamline their operations, improve their customer experience, and increase their profits as technology advances. And one of the mentioned trends by Gartner for the IT industry is SuperApps which has been getting a lot of traction lately. They're basically all-in-one platforms that offer everything from communication to e-commerce.

Are you wondering if you need a SuperApp as a business owner? In this article, we'll go over a list of reasons why you should consider developing a SuperApp for your company, as well as a step-by-step guide on how to get started.  

What is SuperApp? 

A mobile app known as a ‘SuperApp’ essentially combines several other apps. The term was first used in 2010 by Mike Lazaridis, the founder of Blackberry, and the concept is that it offers a more seamless, effective user experience. 

A SuperApp is a combination of all of the features we're gonna talk about here later, eliminating the need for separate apps for ordering a transport, paying for food, and purchasing theater tickets.

For example, SuperApps can contain: 

• Social media features such as messaging, video calling, and status updates;
• E-commerce features such as shopping, payments, and delivery tracking;
• Communication features such as email, voice, and video calls;
• Utility features such as weather, news, and maps;
• Productivity features such as note-taking, scheduling, and task management;
• Financial services such as banking, investments, and insurance;
• Health and wellness features such as fitness tracking, meditation, and health records.

What are SuperApps Features? 

Enjoyable user experience

Customers seek a seamless experience that will enable them to carry out their duties with ease.

They don't have to go between completely distinct apps to accomplish all of this, which is the whole point. Your UX should be consistent, easy to use, and entertaining to traverse between various app features in order to provide a seamless experience.

Efficiency

Great apps should make daily tasks quick and easy for their consumers. Because everything is in one location while utilizing a SuperApp, you don't have to waste time looking for services or selecting which apps to use. For maximum efficiency, the app should be quick and dependable.

Integration

SuperApps must provide a smooth user experience for its users in order to meet their desire for convenience. Users could just as easily be using various apps if each distinct functionality requires a unique login and has a completely different user experience. A true SuperApp should be able to carry out a variety of tasks while providing the user with a reliable user experience.

Accessibility

If you are creating a fantastic app, you want it to be widely used. Instead than focusing on a certain niche, consider populations as a whole. Your app must therefore be inclusive and available to as many users as feasible. All social groups, regardless of age or economic level, as well as persons with impairments, must be able to use it. Including various accessibility features to serve these groups can encourage more users to download your software.

Privacy

Users worry about their privacy because SuperApps contain a lot of personal data. Consumers want to know that their sensitive data, including financial information, is secure from hackers and won't be used improperly. Businesses that can guarantee a certain level of privacy are more likely to win over customers' trust.

SuperApps are expected to grow in popularity in the United States, with an estimated 173 million Americans interested in them. 

According to Gartner, by 2027, more than half of the world's population will be daily active users of multiple SuperApps. The concept of the SuperApp will also include enterprise mobile and desktop experiences such as workflow, collaboration, and messaging platforms.

SuperApps You Might Heard About or Even Use 

A little inspiration for you from established SuperApps worldwide. 

WeChat

WeChat is a Chinese SuperApp created by Tencent that provides a variety of services, such as chat, social media, e-commerce, and mobile payments. It has more than 1 billion active users and has established itself as a need for Chinese daily life.

Grab 

It is a Southeast Asian SuperApp that provides a variety of services, such as food delivery, ride-hailing, and mobile payments. In Southeast Asia, it has more than 100 million active users and has developed into a necessary tool for daily living.

Alibaba

This Chinese SuperApp, created by Alibaba Group, provides a wide range of services like e-commerce, online payments, and digital media. It now has over 700 million active users and is a need for Chinese consumers to conduct online shopping. 

Kakao

Messaging, social media, and mobile payments are just a few of the many functions that this South Korean SuperApp provides. In South Korea, it has more than 50 million active users and has developed into a necessary tool for daily living.

Why Should You Consider a SuperApp?

A well-done SuperApp is a company's passport to market dominance. These are a few particular advantages that SuperApps can provide for businesses: 

Enhanced Customer Engagement

One of the primary benefits of a SuperApp is that it allows you to engage with your customers more thoroughly. A SuperApp combines all of these features into a single platform rather than having separate apps for e-commerce, customer support, and social media. Customers will be able to interact with your brand more easily and frequently as a result, leading to increased engagement and loyalty. 

Simplified Operations

Having all of your business operations in one location can also make your life as a business owner easier. You can manage your e-commerce, customer support, and marketing from a single dashboard with a SuperApp. This can save you time and money, allowing you to concentrate on other aspects of your business.

Revenue Growth

You can also increase your revenue streams by offering a variety of services within a single app. For example, if you own a restaurant, you can use your SuperApp to provide both online ordering and delivery services, rather than relying on third-party delivery apps. This can help you cut costs while increasing profits.

Advantage on the Market 

Finally, developing a SuperApp can provide you with a competitive advantage over other companies in your industry. You can stand out from the crowd and attract more customers by providing a more comprehensive and convenient customer experience.

Key Steps To Follow In You SuperApp Building Journey 

So, if you're a business owner looking to stay ahead of the competition, developing a SuperApp could be a wise decision. But where do you begin? Here's a checklist of things to do when planning a SuperApp:  

1. Determine the key services: Determine the essential features that your SuperApp will provide. It's crucial to concentrate on the services that your target audience will find most useful.
2. Investigate the market: Examine the SuperApps of the opposition. Recognize their advantages and disadvantages and look for ways to distinguish out.
3. Define User Experience: Wireframes and prototypes should be made, and the user experience should be defined. A user-friendly and straightforward interface must be made.
4. Choose the best technology stack for your project: Your SuperApp should be supported by the best technology stack possible. Think about compatibility, security, and scalability.
5. Create the MVP: Create the Minimum Viable Product (MVP) to test your SuperApp's essential features and capabilities. Get user input and make the necessary adjustments.
6. Integrate more services: To increase the functionality of your SuperApp, incorporate more services. Think about forming alliances with other companies to provide complementary services.
7. Employ revenue-generating techniques: Use revenue-generating techniques like subscriptions, in-app purchases, and advertising. It's critical to strike a balance between user experience and monetization.
8. Test and release: After comprehensive testing, release your SuperApp to the market. Continually obtain user feedback and make the adjustments that are required.
9. Promote your SuperApp: Use platforms like social media, email marketing, and influencer marketing to promote your SuperApp. To draw people, it's critical to generate discussion about your SuperApp.
10. Maintain and update: Keep your SuperApp current and competitive by periodically maintaining and updating it. Continually obtain user feedback and make the adjustments that are required.

It takes meticulous preparation and execution to build a SuperApp. Business owners can successfully establish a SuperApp that offers a variety of services to consumers and generates a new source of income for the company by following these steps. 

Build Your SuperApp with Innovation Feel

Building a SuperApp can be a game-changer for any business in the fast-paced digital world of today. Businesses may establish a fluid and user-friendly platform that provides a variety of services to users with the aid of experienced UI/UX specialists, software development engineers, project/scrum masters, and quality assurance engineers. 

One such company that provides design-thinking-based and technology-driven services is Innovation Feel 🚀

From requirement gathering and design to development, testing, and maintenance, they offer a wide range of services. Businesses can create SuperApps with our knowledge and experience that not only cater to the needs of their target market but also provide a distinctive and cutting-edge experience. Contact us - and we will be in touch with you shortly 📞