Top 9 Key Design Elements You Should Include In Your Website

Aug 11, 2022

Top 9 Key Design Elements You Should Include In Your Website

In today's digital world, it only takes a few seconds for a user to decide whether or not to stay on your website. And, while websites are fundamentally built with the same set of tools, the elements can vary greatly. 

Website design is essential for attracting and keeping users. A unified and dynamic design emphasizes your brand's look and feel, creating a memorable user experience.

Take on these one-of-a-kind website design elements to boost your web presence and keep your users engaged.

Unique Typography 

If you searched Google for typography, you'd get a lot of very basic articles explaining what typography is and how to use it. Typography has evolved into an extremely complex subject in recent years, owing to the availability of digital fonts.

We can now tell whether someone understands typographic principles or not simply by looking at their type choices. It is critical to have distinct typography for your website so that your audience has a memorable experience.

Background Videos

Your website consists of much more than just text and images. Customers will feel more connected to your brand and will form relationships with your company if you include video. When visitors land on your site, a home page video that goes live can be used to share company culture, introduce people, or share updates with them.

Putting yourself out there fosters customer trust, which encourages them to purchase from you. Customers are not only watching more online videos but also sharing them at an increasing rate, so make sure to use them on your website.

Bold Color Scheme 

Bright, strong colors look better on a contemporary website. Decide on a color scheme for your website based on the brand's tone as a result. Some hues correspond to certain feelings.

For example, the color blue exudes real power, security, and assurance. As a result, blue is a common color choice for websites. You can also use unusual and unusual colors to attract the attention of more visitors.


People frequently confuse modernism and minimalism. Despite their differences, they have a significant impact on one another. While modernism favors light, airy design that is as streamlined and clean-lined as possible, minimalism adheres to the tenet that "less is more."

Keep simplicity in mind as you design a contemporary website. Additionally, adhering to the minimalist principle will help visitors quickly gather the data you've provided. A minimal design also has a lot of benefits for websites.

Intuitive Navigation

Website navigation is the arrangement of menus and links on a website. The relationship between different pages and how visitors can find them are influenced by the navigation menu.

Everyone leaves a website that is not intuitive, so you should organize how visitors can access everything there. Keep the navigation straightforward and responsive so that users can easily access any area of the website that interests them.


Your calls-to-action (CTAs) encourage customers to take action, such as purchasing your products, subscribing to your content, or scheduling a call or appointment. 

When making a CTA button, you must think about how to design it, where to place it, and what text to use. If necessary, you can place a Call-To-Action button on each page of your website.


Stories are the most common way for people to make sense of their surroundings and connect with one another. We are all voracious consumers of good storytelling.

The best stories have an emotional impact. This is one of the most important ways they break down barriers to engagement and understanding. As a result, leading with storytelling rather than facts can help you connect with customers more effectively. Integrating brand storytelling and narrative techniques, in particular, can benefit websites.

Mobile-first design

Prioritizing mobile design over other platforms should be the goal. Mobile devices contribute 54.4% of global website traffic, according to 2021 research.

Understanding how your intended audience interacts with your content makes your website more effective, enjoyable, and simple to use. You can optimize your website by making it mobile-first and mobile-friendly.

There are some constraints when designing for mobile. The screen is smaller, people interact with content differently than on a desktop computer, and so on. However, these constraints can be beneficial. They contribute to a leaner, more digestible website.

You can help to optimize every user experience, no matter how they interact with your content, by using mobile-first design.

Hamburger Menus 

Long website menus have the advantage of guiding visitors to where they need to go. They do, however, take up a lot of screen space. The hamburger menu does not follow suit. They save space and allow users to navigate more efficiently.

Your web pages must provide users with an easy way to navigate. As a result, reducing busy navigation provides a distraction-free and smooth user experience. It also allows users to collect the data they need to perform an action.


So, now you've learned about the key elements of web design, it's time to create your own!

Innovation Feel will be glad to give you a hand in designing and creating astonishing and powerful website that is 100% unique to your brand. Just text or give us a call and we will be in touch with you shortly! 

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