As of now, more than half of the world's internet users (and it’s about&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://kommandotech.com/statistics/how-much-time-does-the-average-person-spend-on-their-phone/">3 billion people</a>) use only a smartphone to access the internet. They don't need a laptop or a desktop computer; they just need a mobile device that fits in their pockets.This explains why mobile traffic accounts for roughly half of all internet traffic, and why so many businesses have prioritized mobile optimization for websites and web-based software platforms over the last decade.&nbsp;Let’s learn more about mobile-first design and how to make it liveable for users of your business.&nbsp;<h2>What is ‘Mobile First Design’?&nbsp;</h2>Mobile-first design, as the name implies, is an approach in which web designers begin product design for mobile devices first. This can be accomplished by first sketching or prototyping the web app's design for the smallest screen size and then gradually progressing to larger screen sizes.Previously, websites were frequently designed with the assumption that they would be primarily accessed from desktop computers. Eventually, developers attempted to modify these websites by removing some functions in order to improve browsing on mobile or tablet devices.This method of scaling down websites is commonly referred to as Graceful Degradation or the Desktop-First approach.One disadvantage of this approach is that many web elements do not adapt well to smaller screen sizes. As a result, the visual appearance of websites on smaller devices suffers.To address this issue, developers devised another strategy known as Progressive Advancement or Mobile-First Design.A mobile-first approach encouraged website designers to start with the smallest devices and then add more features for larger screen sizes.<h2>Why is Mobile-First Design so Crucial?</h2>It is critical to consider a mobile-first approach when designing your web pages. The world is constantly generating new innovative technology, which is becoming more handheld and mobile in order to cater to today's fast-paced movement.<blockquote><a target="_blank" rel="noopener noreferrer" href="https://www.socpub.com/articles/the-5-mobile-marketing-mistakes-infographic-14849">57%</a> of internet users say they will not recommend a company with a poorly designed mobile website</blockquote><ul><li>Google's Algorithm Prefers Mobile-Optimized Websites&nbsp;</li></ul>Google engineers are well aware of the rise in mobile traffic, and their search engines have been designed to prioritize mobile-optimized websites.<ul><li>Mobile-first Design Enhances Desktop Design&nbsp;</li></ul>Designers can always add more bells and whistles to their desktop app as they progress to larger screens, but starting with small screens allows them to focus on what's truly important.&nbsp;<ul><li>Mobile-first focuses on the essentials</li></ul>A mobile-first approach to design is a new way of thinking about design. When web designers design for the small screen, they consider a basic, streamlined User Experience (UX). This approach results in more functional websites that prioritize content, as well as superior software that is easy to use.&nbsp;<h3>The Difference Between Responsive and Mobile-First Web Design</h3>The main distinction between RWD and mobile-first design is how the developer approaches your website.&nbsp;A mobile-first design approach encompasses all aspects of web design, from planning to how the design interacts with desktop and other versions of the website. This enables the developer to make proactive changes to the overall design to ensure that all platforms perform consistently and provide the best customer experience possible.However, responsive web design is a more reactive approach to web design. This means that when fitting on other dimensions, developers and web managers tend to change the design in a more fluid and flexible manner.&nbsp;<blockquote>If a local business has a mobile-friendly website,&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://blog.hubspot.com/marketing/local-seo-stats">61%</a> of mobile searchers are more likely to reach out to them</blockquote><a target="_blank" rel="noopener noreferrer" href="https://kommandotech.com/statistics/how-much-time-does-the-average-person-spend-on-their-phone/">Smartphone Usage Statistics</a> mentions a few statistics that should cause you to reconsider your mobile-first approach:&nbsp;<ul><li>People spend 3 hours and 15 minutes per day on their phones.</li><li>Americans spend approximately 5.4 hours per day on their phones.</li><li>Millennials spend 5.7 hours per day on their phones, while boomers spend 5 hours.</li><li>On average, people check their phones 58 times per day, with more than half of those times occurring during working hours.</li><li>70% of mobile sessions are less than 2 minutes long.</li></ul><h2>Top 6 Mobile-First Design Best Practices</h2>Every website is unique and necessitates its own design approach. Having said that, mobile-first development teams have identified many best practices while developing mobile app solutions over the last decade.If you follow these mobile first best practices, you'll be well on your way to developing a high-converting, mobile-first software product.1. Page Content Should Be PrioritizedDesigners must remember that content is king when it comes to mobile-first design. Because space is limited on smaller screens, web designers must prioritize displaying the most important elements, as these are the ones that users will actively seek.2. Make Certain Intuitive NavigationNothing ruins a platform more than a confusing and disorganized navigation system. By providing intuitive navigation, you can provide a neat and clean user experience on mobile devices. Using features like navigation drawers or an interactive sitemap can help your users navigate your website more easily and effectively.3. Avoid Disturbing Pop-UpsMobile devices, as previously stated, have limited screen space, and no user enjoys being bombarded with pop-ups or advertisements that take up the entire screen. Website owners or designers must only focus on what is important to users and provide them with the information they seek.4. Calls-to-Action that are Bold and Consistent (CTAs)Make your CTAs stand out. After all, your ultimate goal is to convert. Your CTA is the most important element on the page, whether it's getting your visitors to buy a product, book a demo, download a lead magnet, or do something else.5. Before going live, always perform beta testingTesting your application or website before it goes live is one of the most important aspects of developing an online platform.This is also one of the most effective methods for ensuring that your website provides optimal user experiences across devices.6. Make sure that all of the page elements are visible and consistent.When designing for small screens, you have very little space to work with, so the most important elements should stand out. Consider this: Can visitors find what they're looking for quickly? Incorporating prominent, consistent page elements will reduce confusion and inspire action.<h2>Mobile First Design Tutorial&nbsp;</h2>Step 1. Sort Through Your ContentCreate a spreadsheet for each page that clearly identifies each piece of content you want to include, as well as its purpose (e.g., hero text, section headers, supporting text, links, buttons).Step 2. Create a Visual Content HierarchyNow that you've considered everything you might want to include, it's time to prioritize the most important elements. Put the most important things at the top and remove anything that appears to be a distraction.Step 3. Create Mobile Wireframes for the Smallest Devices.Mobile first design includes a "responsive" component (as we mentioned earlier). After all, the screen size of smartphones varies greatly. Again, it's not "responsive design" in the traditional sense.&nbsp;Step 4. Run Tests on Actual DevicesYou can experiment with software that simulates different smartphone layouts all you want, but testing with real devices is where the rubber meets the road. Things that don't quite work (or don't work at all) on real mobile devices can be tweaked until they do.&nbsp;In conclusion, an increasing number of web users are shifting from desktop to mobile devices to access the web, and this trend shows no signs of abating. As a result, it makes sense for designers to create websites with the mobile audience in mind. Incorporating a mobile-first design will not only assist businesses in reaping the benefits of mobile growth today, but will also prepare them for the explosive growth predicted in the coming years.&nbsp;And,&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://innovationfeel.com/">Innovation Feel&nbsp;</a>team is always here to help you develop and implement all needed features from the wished design of your product - just give us a call or fill the form.&nbsp;

The fundamentals of mobile-first design, its importance, and how you can apply the best practices of mobile-first design to gain a complete understanding of it.

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A Step-by-Step Guide to Mobile-First Design 

In today's digital world, it only takes a few seconds for a user to decide whether or not to stay on your website. And, while websites are fundamentally built with the same set of tools, the elements can vary greatly.&nbsp;Website design is essential for attracting and keeping users. A unified and dynamic design emphasizes your brand's look and feel, creating a memorable user experience.Take on these one-of-a-kind&nbsp;website design elements to boost your web presence and keep your users engaged.<h3>Unique Typography&nbsp; &nbsp;</h3>If you searched Google for typography, you'd get a lot of very basic articles explaining what typography is and how to use it. Typography has evolved into an extremely complex subject in recent years, owing to the availability of digital fonts.We can now tell whether someone understands typographic principles or not simply by looking at their type choices. It is critical to have distinct typography for your website so that your audience has a memorable experience.<h3>Background Videos</h3>Your website consists of much more than just text and images. Customers will feel more connected to your brand and will form relationships with your company if you include video. When visitors land on your site, a home page video that goes live can be used to share company culture, introduce people, or share updates with them.Putting yourself out there fosters customer trust, which encourages them to purchase from you. Customers are not only watching more online videos but also sharing them at an increasing rate, so make sure to use them on your website.<h3>Bold Color Scheme&nbsp;</h3>Bright, strong colors look better on a contemporary website. Decide on a color scheme for your website based on the brand's tone as a result. Some hues correspond to certain feelings.For example, the color blue exudes real power, security, and assurance. As a result, blue is a common color choice for websites. You can also use unusual and unusual colors to attract the attention of more visitors. &nbsp;<h3>Minimalism</h3>People frequently confuse modernism and minimalism. Despite their differences, they have a significant impact on one another. While modernism favors light, airy design that is as streamlined and clean-lined as possible, minimalism adheres to the tenet that "less is more."Keep simplicity in mind as you design a contemporary website. Additionally, adhering to the minimalist principle will help visitors quickly gather the data you've provided. A minimal design also has a lot of benefits for websites.<h3>Intuitive Navigation</h3>Website navigation is the arrangement of menus and links on a website. The relationship between different pages and how visitors can find them are influenced by the navigation menu.Everyone leaves a website that is not intuitive, so you should organize how visitors can access everything there. Keep the navigation straightforward and responsive so that users can easily access any area of the website that interests them.<h3>Call-To-Actions</h3>Your calls-to-action (CTAs) encourage customers to take action, such as purchasing your products, subscribing to your content, or scheduling a call or appointment.&nbsp;When making a CTA button, you must think about how to design it, where to place it, and what text to use. If necessary, you can place a Call-To-Action button on each page of your website.<h3>Storytelling</h3>Stories are the most common way for people to make sense of their surroundings and connect with one another. We are all voracious consumers of good storytelling.The best stories have an emotional impact. This is one of the most important ways they break down barriers to engagement and understanding. As a result, leading with storytelling rather than facts can help you connect with customers more effectively. Integrating brand storytelling and narrative techniques, in particular, can benefit websites.<h3>Mobile-first design</h3>Prioritizing mobile design over other platforms should be the goal. Mobile devices contribute&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/#:~:text=Mobile%20accounts%20for%20approximately%20half,consistently%20surpassing%20it%20in%202020.">54.4% of global website traffic</a>, according to 2021 research.Understanding how your intended audience interacts with your content makes your website more effective, enjoyable, and simple to use. You can optimize your website by making it mobile-first and mobile-friendly.There are some constraints when designing for mobile. The screen is smaller, people interact with content differently than on a desktop computer, and so on. However, these constraints can be beneficial. They contribute to a leaner, more digestible website.You can help to optimize every user experience, no matter how they interact with your content, by using mobile-first design.<h3>Hamburger Menus&nbsp;</h3>Long website menus have the advantage of guiding visitors to where they need to go. They do, however, take up a lot of screen space. The hamburger menu does not follow suit. They save space and allow users to navigate more efficiently.Your web pages must provide users with an easy way to navigate. As a result, reducing busy navigation provides a distraction-free and smooth user experience. It also allows users to collect the data they need to perform an action.&nbsp;So, now you've learned about the key elements of web design, it's time to create your own!Innovation Feel will be glad to give you a hand in designing and creating astonishing and powerful website that is 100% unique to your brand. Just text or give us a call and we will be in touch with you shortly!&nbsp;

Designing an impactful website experience necessitates strategy and forethought in order to create something that will set your customers up for success. Let’s read about key design elements which you should consider to place on your website. 

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A Step-by-Step Guide to Mobile-First Design

Top 9 Key Design Elements You Should Include In Your Website